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Why I could never market chocolate


Fun fact about me: I hate chocolate.

I know, I know, I’m weird: While we’re at it, I’ll just reveal that I also hate coffee.

Now that my follower number has gone down dramatically… :)

Seriously though, my least favorite taste in the world is chocolate. To me, it tastes bitter and far from a treat. But don’t worry, I’m not totally deprived – I love white chocolate, and gummy candies more than make up for my lack of chocolate taste buds.

But so what, I don’t like chocolate - Why couldn’t I market it?

You see, there’s a big difference between someone selling something and someone marketing something.

A seller simply trying to get you to buy something.

A marketer, on the other hand, is passionate about the product or service he or she is trying to sell. Thus, my statement above doesn't mean that salespeople aren't passionate about what they are selling; it just means that that sales person is really marketing, not selling.

Marketing isn't all about driving sales - it's about convincing someone else of how great a product or service has affected your life (or how you imagine it would have affected it) and trying to get them to purchase it so they too can receive what you have. It is completely service-oriented (in fact, it's simply not effective without being service-minded).

I can’t market chocolate because I truly think it is gross. I wouldn’t be the best advertiser for it because it hasn’t changed my life, and I have no personal testimony to back up the claims that chocolate is the greatest invention known to man. I'd probably gag every time I talked about it.