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How to Market Like the Magi


Today we celebrate the Feast of the Epiphany, when the Wise Men followed the star, found Jesus in Bethlehem, and offered Him gifts of gold, frankincense, and myrrh.

We've since come up with spiritual reasons why they brought these gifts (ie. frankincense for a king, myrrh to represent His passion, etc.), but perhaps you've seen the meme of what the Wise Women would have brought: much more practical gifts like diapers, a casserole, etc. At the time, these gifts probably would have appeared strange. After all, we hear that Mary "pondered all of these things in her heart." Normally, the sign of a good gift is not having to ponder what it's meant for.

I'm sure you've also heard the story of the Little Drummer boy, who had nothing to give Jesus but a song on his drum, which was happily accepted by the Christ child.

But what does all of this have to do with Catholic marketing? Each of these gift bearers brought to Jesus what they had. They didn't use their concerns about their gifts or inferiorities as a reason to stay away from God. They offered them as they were, with apology, and were accepted by the Savior with love.

Even better, Christ was able to use those gifts and make them even greater. The drummer boy's song goes on to cheer thousands. The myrrh represents, not the gloom of death, but the joy of resurrection.

So don't apologize or hide your gifts from God (or others for that matter!). Don't hide behind humility as a mask for fear. Give your gifts to God freely and totally, and watch the amazing things He'll do with them?

What gifts are you holding back from God's glory?


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