You know that feeling when you sit down to write an email or a social media post or blog entry and you just CANNOT think of what to write about?
(Totally, 100% hypothetical scenario that is NOT happening right now, to us. 😉)
The constant demand for content creation in marketing is draining, especially when part of your ministry is also content creation! (Looking at you, authors and course creators.)
So what can you do when your mind is as blank as that devotional notebook you bought with high aspirations at the beginning of the year?
📣 REPURPOSE PREVIOUS CONTENT! 📣
Do you remember what you ate for breakfast yesterday? Who won the Super Bowl last year? Where you left your keys?
So why do you think anyone would possibly remember that you've posted that piece before or sent that email in the past?
Plus, if you're doing your marketing well, you probably have new followers/subscribers/members since the last time you shared it and they'll think it's literally brand new and that you're the greatest genius ever pumping out all this fresh content.
To mix it up a bit, simply swap out the graphic, change up the subject line, or paraphrase what you shared previously and no one will be the wiser.
And if you need additional convincing - Jesus did this too. He shared the same teachings, parables, and even catchphrases (Amen, amen, I say to you) with multiple audiences. For goodness sake, He even "reused" miracles like the feeding of the thousands! So if it's good enough for Jesus, it's good enough for you too.
Okay, so that's if it's a one time thing. But what if you are finding content creation continually draining and you never have new ideas?
Create a content calendar! Planning things out in advance is a HUGE timesaver in the long run. Plus, you can stay on top of things like feast days and major liturgical seasons and remind people of your related ministry BEFORE they happen, not as they are happening. It's like a Halloween store opening up on October 30 - preparation can keep you relevant and a resource to which people continually return.
Consider alternative delivery methods. Maybe you feel like if you post one more Reel, your head is going to pop off. (Don't we all.) Instead, try filming a video for YouTube or starting a podcast. Sometimes, all we need is a different delivery method to make our content feel refreshed and give us the energy we need for new ideas.
And if all else fails? Start writing a post about how you don't have anything to write about - you'd be surprised how the Holy Spirit guides you along the way. 😉