The Marketing Rule That Made Me Cry
The first night I started my research on how Jesus uses marketing in the Bible, I was crying within 20 minutes.
Never cried about marketing before (in a good way, not in a pulling-my-hair-out kind of way)? Read on.
The Rule of Seven
The rule of seven in marketing refers to the average number of times it takes for someone to see something before taking an action. Generally, it takes about seven exposures for someone to take the next step: subscribe, register, buy, etc.
So that means before your parishioner decides to register at their parish or your target audience decides to buy that rosary they've been eying, they have probably seen it seven times before they take the plunge.
What does that mean for marketing? It means you need to be constantly showing up for your audience in a variety of ways.
Note: This doesn't mean you need to be on every platform all the time. It just means you need to have consistent content on 1-3 platforms that work well for you and your target audience. (This is why Catholic drip marketing is such a great marketing tool - it helps you build those touch points on your audience's time!)
Rule of Seven Example
Let's play out what these seven touch points might look like:
You have a social media ad running that someone sees.
They click on the ad, explore your website for a bit, and sign up for your email list.
They read the first email of your drip marketing campaign...
And click on the link you've provided, but don't take any further action that day.
A few days later, a post of yours pop up on social media.