Jesus
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MARKET LIKE
The Catholic marketing course that feels like a Bible study while helping you grow your business or ministry
Get clear on what you do and who you serve, then know exactly how to reach and convert them — all by using marketing strategies Jesus used too!
God kinda left this part out when He called you to share that thing with the world.
You know, the part about needing to "put yourself out there" on 14 different platforms. And that you're somehow supposed to be an expert in tech, copywriting, design, AND sales. And the algorithm changing every. other. week.
And basically needing an MBA and the entire communion of saints' intercession to actually get people to see what you're doing (let alone convince them to take action).
You just want to do what God actually called you to, not spend all your time fighting with tech glitches and coming up with never-ending streams of content.
I hate to break it to you: Marketing is a necessary part of the job when it comes to running a Catholic small business or ministry.
BUT
It doesn't have to be terrible. It doesn't have to take all of your time. And it can be just as holy as the call God actually put on your heart (and even fun).
What if marketing was holy?
And not just the sanctifying kind that comes from not cursing while battling Wordpress code.
Because here's the reality:
Jesus commanded us as His disciples to share the Good News and lead people to Him.
And if what He's called you to do brings people to Him...
...then Catholic marketing is just evangelization.
And it's not just good business practice.
It's a sacred responsibility, just as important and holy as the initial call from the Lord.
And what's more? Jesus and the apostles used marketing to grow the early Church.
They left their marketing blueprint written out in the Gospels for us. All we have to do is follow it.
Jesus
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MARKET LIKE
presents all of the marketing foundations you need (without the corporate fluff you don't) so you can reach the world with the message He's given you — and then get back to the work He actually called you to, faster.
Through this course + community, we'll learn the blueprint of Jesus' marketing strategy and apply it to modern marketing methods and channels for more effective (and holier!) marketing.
Imagine your marketing takes less time and makes more money, while being easier and holier.
That's what happens when you start to market like Jesus.
❌ No more feeling cringey about marketing because you actually see it as a service.
❌ No more wondering if that strategy or tactic actually aligns with Church teaching and ethics.
✅ Responding with confidence when people ask "So what do you do?"
✅ Spending less time on marketing and more time on what God actually called you to because you know exactly which platforms to prioritize and exactly what to say
All those tips and tricks not working?
Here's why.
You've read all the blog posts, watched all the YouTube videos, and scrolled through hundreds of reels promising to teach you how to explode your growth. And even though you follow them to the letter, you just can't seem to grow.
I'm going to be totally honest with you:
The stuff I'm teaching you is not flashy quick tips. This isn't a tutorial on how to reach a million views, 10x your email subscribers, or skyrocket to 7 figures overnight.
But I can almost guarantee you won't do any of those things without these foundational pieces first.
This is the nitty gritty, behind-the-scenes planning stuff that's not talked about because frankly? It can seem kind of boring or just for big corporations.
But I'd wager that 95% of Catholic small businesses and ministries skip these foundational strategies...and then wonder why they don't see success or stall.
But here's what I can promise you:
If you go through the steps in this course, your marketing will be SO MUCH EASIER.
It will feel more natural. It will feel infinitely more purposeful and holy. And it might even be fun.
And THAT'S what helps you cut through the noise...no matter how the algorithm is feeling that day.
How do I know? Because they're the same strategies that have been in place since the first century, which with the grace of the Holy Spirit, grew a group of 12 to thousands to millions.
And guess what? The Holy Spirit is still moving today. If God gave you these gifts and talents and called you to this work, He wants you to share it. Now we just need to equip you with the strategies to do so well.
Four months of access to:
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12 module marketing course
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Community platform to engage with other Catholic small business owners and ministry leaders going through the course
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12-week guided experience through the course with 6 live calls with me to ask questions and help workshop things
The Cross of Content and PARABLES framework that makes content creation and storytelling SO MUCH EASIER
For a total of 30 marketing concepts and a Biblical example for each one
A marketing course that keeps ministry in mind
Most marketing courses are focused solely on helping you make more money.
Plus they contain a lot of sleazy things, some of which are even directly against Catholic teaching and ethics.
Whether you're a small business owner or a ministry leader, I want to teach you how to market so you can make more money and be sustainable of course...
...but more importantly, I want to teach you how to market so you can make an impact. So you can share the Good News in the unique way the Lord has called you with every single person He intends for you to reach.
So I teach marketing a little differently. Each module of this course starts with a short Bible study reflection and ends with questions to bring to Adoration to reflect on your work with the Lord.
I do that so that marketing loses its formalness and becomes so much more relatable. I know you don't have a business degree and that's okay. I can still teach you the marketing essentials, and do so in a way that keeps ministry at the center.
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Being Social on SocialCreating community online has never been easier thanks to social media. Churches can utilize social media to foster their in-person communities digitally...but do you know how? In this workshop, we'll go over the basics of social media and how to create a dynamic social media presence for your parish that not only fosters your congregation's connection, but also works to expand your reach as an evangelization tool in your local area.
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Branding BasicsDoes reading the church bulletin seem like a font selection guide? Can parishioners identify when a mailing is from you? Branding covers so much more than your visual identity - it also aids how people feel when they think about your church. In this workshop, we'll dive into how to select fonts and colors that represent your church, creating a brand guide (and how to have it implemented, even among volunteers), and honing in on your church's unique personality.
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Making an Entrance: Identifying EntrypointsWe often wish we could reach our less active parishioners - but when we do, we fail to capitalize on the moment! Key moments for conversion like CAPE (Christmas, Ash Wednesday, Palm Sunday, Easter) and sacraments are often overlooked from a communications standpoint, but there are so many things you can do to capitalize on these pivotal moments. In this workshop, we'll work to identify the key entrypoints for your parish and brainstorm communications methods to bring them back to church.
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Beyond Envelopes: Welcoming New ParishionersWhat's the first thing new parishioners get when they register at your parish? A nice big stack of envelopes? Because nothing says welcome like give us money! In this workshop, we'll go over some welcome strategies you can put in place to get parishioners from passive registrants to active participants. Ideas discussed include recruitment strategies, registration letters and swag, and digital follow-up strategies.
and I want to help make your marketing holy.
MY NAME IS EMILY
My first memory of life was reading my children's Bible from cover to cover at age 5 and proudly proclaiming to my mom that I'd read the whole Bible in a day.
Since then, I've loved everything about being Catholic: I started volunteering for my parish at age 8, working there when I was 14, and eventually pursued a master's degree in theology.
After 8+ years in church work, I changed careers to marketing. And I soon realized how terrible the Church was at it because "we just don't know how to."
The crazy part? It only took about 5 minutes of searching to see that Jesus actually used all of these marketing strategies in His public ministry.
Target audience? Right there in John 3. Differentiator? Look no further than John 10. Customer journey? See Luke 18. Value ladder, pain points, rule of seven, awareness levels? They literally jumped out at me from the pages of my Bible.
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(Me in college spending my Saturday working on a 32-page thesis on Luke's Last Supper account. Yes, those are nine Biblical commentaries balanced on top of each other to keep them open. Yes, I loved every minute of it. No, shockingly I was not invited to many parties.)
But seriously: the best marketer ever is our Lord and Savior — just think of the practical impact of His ministry on the world 2,000+ years later — and we have His example laid out for us step-by-step in the Gospels. The best marketing plan ever, right there for us to follow.
Why? Because He WANTS you to grow that call on your heart. If He gave you the gifts and talents to glorify Him, He not only desires you to share it — He makes it a sacred responsibility.
Some people find God in nature, art, music — I find Him in marketing.
That's why I've spent the past nine years working with 250+ Catholic businesses and ministries, helping them to put this exact plan into action, all the while devouring marketing textbooks and Biblical commentaries so you don't have to.
And I'd love to help you grow the call God has put on your heart so you can lead others to Him — and in setting up your marketing plan, maybe even help you to get closer to Him yourself.
Emily Ricci
Founder and CEO of Gloriam Marketing
*P.S. If you do like free stuff...you can also get on this list by signing up for our free course on Catholic marketing. All the weekly newsletter goodness AND a free course to get you started in basic Catholic marketing principles. Claim your seat here.
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